Milan, 26 November 2025 – Nextcom has won the 12th edition of the Radio Key Award, in the Radio Food & Beverage category, with the spot “A pine nut can make a campaign talk”. The award was presented during the Media Key Gala held yesterday, 25 November, at Area Pergolesi in Milan, as part of the 57th edition of the Key Award and the 12th edition of the Radio Key Award, the longest-running Italian awards dedicated to communication, creativity and the world of television, web and radio advertising.
The 30-second spot stars Fabrizio Casalino, an artist and comedian known for his participation in programs such Colorado and Mai dire martedì. With his irony and communicative talent, Casalino interprets with lightness and intelligence the values of innovation and sustainability that define Nextcom , a leader in the barter and trade advertising sector.
Developed internally by Nextcom’s creative concept team, technical structure and marketing department Nextcom, the spot represents an example of integrated communication capable of making a complex topic such as barter accessible, turning it into an effective and direct message.
“This recognition rewards teamwork and our ability to creatively and humorously tell a vertical story like barter advertising,”
says Domenico Zambarelli, CEO of Nextcom. – “We chose to develop the spot internally, as an in-house process, combining technical and creative skills. Thanks to Fabrizio Casalino’s voice and humor, we succeeded in simplifying a B2B topic and making it understandable and engaging. Radio, a medium that is part of our identity, has once again proven to be the most direct and effective tool to convey our message.”
The Radio Key Award confirms Nextcom’s positioning as a cutting-edge company in innovative communication and barter advertising, able to combine strategy, creativity and sustainability.
