Milan, 26 November 2025<\/em> \u2013 Nextcom<\/strong> has won the 12th edition of the Radio Key Award<\/strong>, in the Radio Food & Beverage category<\/em>, with the spot \u201cA pine nut can make a campaign talk\u201d<\/strong>. The award was presented during the Media Key Gala<\/strong> held yesterday, 25 November, at Area Pergolesi in Milan, as part of the 57th edition of the Key Award and the 12th edition of the Radio Key Award<\/strong>, the longest-running Italian awards dedicated to communication, creativity and the world of television, web and radio advertising.<\/p>\n\n\n\n The 30-second spot stars Fabrizio Casalino<\/strong>, an artist and comedian known for his participation in programs such Colorado<\/em> and Mai dire marted\u00ec<\/em>. With his irony and communicative talent, Casalino interprets with lightness and intelligence the values of innovation and sustainability that define Nextcom , a leader in the barter and trade advertising sector<\/strong>.<\/p>\n\n\n\n Developed internally by Nextcom\u2019s creative concept team, technical structure and marketing department Nextcom<\/strong>, the spot represents an example of integrated communication capable of making a complex topic such as barter accessible, turning it into an effective and direct message.<\/p>\n\n\n\n \u201cThis recognition rewards teamwork and our ability to creatively and humorously tell a vertical story like barter advertising,\u201d The Radio Key Award<\/strong> confirms Nextcom\u2019s positioning as a cutting-edge company in innovative communication and barter advertising, able to combine strategy, creativity and sustainability.<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Milano, 26 novembre 2025 \u2013 Nextcom si aggiudica il Radio Key Award \u2013 12\u00aa edizione, nella categoria Radio Food & Beverage, con lo spot \u201cUn pinolo pu\u00f2 far parlare una campagna\u201d. Il riconoscimento \u00e8 stato conferito durante il Gal\u00e0 di Media Key che si \u00e8 tenuto ieri, 25 novembre, presso l\u2019Area Pergolesi di Milano, nell\u2019ambito della 57\u00aa edizione del Key Award e della 12\u00aa […]<\/p>\n","protected":false},"author":4,"featured_media":7771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-7770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-area-stampa"],"_links":{"self":[{"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/posts\/7770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/comments?post=7770"}],"version-history":[{"count":3,"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/posts\/7770\/revisions"}],"predecessor-version":[{"id":7785,"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/posts\/7770\/revisions\/7785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/media\/7771"}],"wp:attachment":[{"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/media?parent=7770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/categories?post=7770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupponext.net\/en\/wp-json\/wp\/v2\/tags?post=7770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/em>says Domenico Zambarelli<\/strong>, CEO of Nextcom. <\/em>\u2013 \u201cWe chose to develop the spot internally, as an in-house process, combining technical and creative skills. Thanks to Fabrizio Casalino\u2019s voice and humor, we succeeded in simplifying a B2B topic and making it understandable and engaging. Radio, a medium that is part of our identity, has once again proven to be the most direct and effective tool to convey our message.\u201d<\/em><\/p>\n\n\n\n