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fullHeight:false},mh:'0',onh:80,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'}});   SR7.PMH[\"SR7_1_1\"].state=true;} else if((SR7.PMH[\"SR7_1_1\"].cn++)<100)\tsetTimeout( SR7.PMH[\"SR7_1_1\"].fn,19);}};SR7.PMH[\"SR7_1_1\" ].fn();\n\t\t\t\t<\/script>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Milano, 7 luglio 2025 \u2013&nbsp;<strong>Gruppo Next<\/strong>, realt\u00e0 di riferimento nella comunicazione in cambio merce, annuncia una nuova partnership strategica con&nbsp;<strong>Hevolus<\/strong>, tech company italiana e leader internazionale nelle soluzioni di Generative AI e Intelligent Reality. L\u2019obiettivo: offrire ai clienti del Gruppo un servizio sempre pi\u00f9 all\u2019avanguardia, integrando nei piani media in barter anche strumenti di Intelligenza Artificiale conversazionale e immersiva, capaci di potenziare l\u2019esperienza cliente e valorizzare le giacenze.<\/p>\n\n\n\n<p>La collaborazione sar\u00e0 ufficialmente presentata domani, 8 luglio, in occasione dell\u2019evento&nbsp;<strong>POPKA organizzato da MediaKey<\/strong>, che si terr\u00e0 presso il Teatro Parenti di Milano. Sul palco saliranno Domenico Zambarelli, CEO del Gruppo Next, e Antonio Squeo, CEO di Hevolus.<\/p>\n\n\n\n<p>La nuova proposta congiunta prevede l\u2019integrazione di agenti AI intelligenti all\u2019interno dei contratti pubblicitari in barter sottoscritti nel mese di luglio. Si tratta di un\u2019offerta esclusiva, pensata per tutte le realt\u00e0 che vedono nel cambio merce non solo un\u2019opportunit\u00e0 economica, ma un approccio strategico e innovativo per la valorizzazione delle rimanenze.<\/p>\n\n\n\n<p><em>\u201cCon questa partnership vogliamo spingere ancora pi\u00f9 avanti i confini del barter. L\u2019integrazione dell\u2019AI nella gestione del magazzino e nella preparazione dei piani media rappresenta un salto di livello nell\u2019offerta ai nostri clienti, che potranno accedere a soluzioni tecnologiche fino a oggi riservate a investimenti diretti in innovazione. Insieme a Hevolus, rendiamo accessibile l\u2019Intelligenza Artificiale anche nel mondo del cambio merce, con uno sguardo concreto al futuro del marketing\u201d<\/em>, commenta&nbsp;<strong>Domenico Zambarelli<\/strong>, CEO del Gruppo Next.<\/p>\n\n\n\n<p>Hevolus, AI tech leader internazionale nelle tecnologie Generative AI e Intelligent Reality, grazie al riconoscimento come Microsoft Solutions Partner with Certified Software per la Retail AI, si conferma come prima azienda europea certificata in questo ambito. Questo importante traguardo consolida ulteriormente il ruolo di Hevolus come riferimento globale nell&#8217;applicazione delle tecnologie innovative per il business, con progetti gi\u00e0 attivi per brand quali Casillo, Natuzzi, Deghi e Ferroli.<\/p>\n\n\n\n<p>La certificazione riguarda nello specifico XR Copilot, soluzione proprietaria di Hevolus che integra Generative AI e Realt\u00e0 Estesa (XR) per creare esperienze utente immersive, personalizzate e interattive, ottimizzando l&#8217;efficienza operativa e potenziando la customer experience in numerosi settori.<\/p>\n\n\n\n<p>Il concetto di Intelligent Reality definisce l&#8217;integrazione sinergica tra Intelligenza Artificiale Generativa e tecnologie immersive (realt\u00e0 aumentata, realt\u00e0 virtuale e mixed reality), permettendo la realizzazione di ambienti digitali intelligenti, adattivi e capaci di interagire in tempo reale con utenti e ambiente fisico.<\/p>\n\n\n\n<p><em>\u201cLa partnership con il Gruppo Next rappresenta per Hevolus un ulteriore passo avanti nel percorso di democratizzazione dell\u2019Intelligenza Artificiale applicata al business. Siamo orgogliosi di mettere a disposizione la nostra esperienza nelle tecnologie di Generative AI e Intelligent Reality anche nel settore del barter, contribuendo a trasformare la gestione delle giacenze e ad aumentare l\u2019efficacia dei piani media. Siamo la prima azienda in Europa ad aver ottenuto una certificazione ufficiale nell\u2019ambito della Retail AI per la nostra soluzione XR Copilot, nell\u2019ambito del programma Microsoft AI Cloud Partner Program (MAICPP), un riconoscimento che conferma il nostro ruolo centrale come abilitatori di modelli di innovazione concreti, misurabili e orientati al valore. Collaborare con realt\u00e0 dinamiche come il Gruppo Next ci consente di accelerare la diffusione di tecnologie intelligenti, rendendo il marketing sempre pi\u00f9 accessibile, performante e sostenibile\u201d,<\/em>&nbsp;dichiara&nbsp;<strong>Antonio Squeo<\/strong>, CEO di Hevolus.<\/p>\n\n\n\n<p>La partnership tra Gruppo Next e Hevolus segna l\u2019inizio di un nuovo paradigma per il barter, che evolve da semplice strumento commerciale a leva tecnologica e competitiva.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milano, 7 luglio 2025 \u2013&nbsp;Gruppo Next, realt\u00e0 di riferimento nella comunicazione in cambio merce, annuncia una nuova partnership strategica con&nbsp;Hevolus, tech company italiana e leader internazionale nelle soluzioni di Generative AI e Intelligent Reality. L\u2019obiettivo: offrire ai clienti del Gruppo un servizio sempre pi\u00f9 all\u2019avanguardia, integrando nei piani media in barter anche strumenti di Intelligenza [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-7626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-area-stampa"],"_links":{"self":[{"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/posts\/7626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/comments?post=7626"}],"version-history":[{"count":6,"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/posts\/7626\/revisions"}],"predecessor-version":[{"id":7674,"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/posts\/7626\/revisions\/7674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/media\/7628"}],"wp:attachment":[{"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/media?parent=7626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/categories?post=7626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupponext.net\/fr\/wp-json\/wp\/v2\/tags?post=7626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}